Innovation according to Victor Vetterlein: “My best design work emerges when I forge into the realm of possibilities with spontaneity and lack of thought. The less I think, the faster I act, the more authentic the work. I am inspired by the fluid and interlaced shapes of the natural world as well as the finite fabric of a city street. Subtle details observed in life provide the stimulus for new design. I believe that a strong concept idea is the DNA for extraordinary design. When a concept is used and followed closely, the end product is deep, layered, and profound in an effortless way”.