Naoto Fukasawa

The simpler things seem, the more difficult they must have been to design. Naoto Fukasawa has won acclaim for his innovative designs of familiar objects, which are based on his close observations of how we use things in our everyday lives. Rather than focusing on the objects in isolation, Fukasawa considers how they relate to their surroundings.
Fukasawa’s reinventions of every day objects have made him the most famous and influential of Japanese product designers. Naoto Fukasawa’s design experience is both diverse and widespread, ranging from electronics to furniture, and is recognised on a global scale.