Timex

In the 50’s, Timex is created, a brand new concept of wrist watch. It became a huge success, especially thanks to a cutting edge ad campaign, where totally mistreated but at the end, still ticking. Once more it was sold at a very low price. By the end of the 50’s, one out of every three watches bought in the U.S. was a Timex. Technological advances allowed the company to offer a wide range of products and last through decades to be sold again, still at a very low price.